[Marketing In Two Minutes Or Less]: Small Business Sampling Done Right

In this weekly edition, I share how sampling, when done, right, is the best way to grow your business and get new customers, clients, and patients.

Marketing in 2 Minutes or Less: Small Business Sampling Done Right

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Here’s the transcript:

Small business sampling done right . . . this week in Marketing in 2 Minutes or Less.

Welcome everyone. This week I wanted to share with you a great example of a company that has done sampling the right way. This company contacted me because they knew that I had a food truck. They said, “We know that you have a food truck, we would love to get our product into your customer’s hands. If we send you X amount of free samples, would you be willing to give them out for us?” Wow! What a great idea. Now, this was Quaker, and they were looking to sample some of these new breakfast bars that they’re coming out with. I thought that this was a brilliant idea, by using me as a vehicle in my food truck to be able to sample their products. It doesn’t really cost them anything and it gives them access to a market that they couldn’t have reached otherwise.

Think about how you can use this in your small business. If you’re a hair salon, maybe you can partner with a cleaning company to co-share promotions or marketing strategies. Think about how you could use this in your small business. Maybe if you’re a hair salon, you could partner with a nail salon to do some kind of co-promotion or sampling. Or if you do some kind of an event, like a clothing boutique could have a cheese and wine sampling and these two businesses partner together, a restaurant and the other business. Think about how you can use sampling to the extreme in your small business.

I’m “Small Business Stacey”, your Small Biz Marketing Specialist here to help you and your business grow to seven figures and more by helping you become a #SmallBizMarketingWiz

About Stacey Riska

Stacey Riska, aka “Small Business Stacey” is a serial entrepreneur who is passionate about saving small business and rebuilding Main Street. She helps small and local business owners become a #SmallBizMarketingWiz by teaching them marketing strategies that get MORE: MORE leads, MORE customers/clients, MORE sales, and MORE money. Stacey is the founder of Small Biz Marketing Specialist, THE go-to place for marketing tips, techniques and strategies that get results. Stacey is also the creator of the Daily Deals for Massive Profits Training Program, an online video training program that teaches small and local business owners how to use daily deal sites like Groupon to skyrocket their business growth and get massive profits. In this program she teaches from experience, as it was the key strategy that transformed her coffee and smoothie business from being $500K in debt to a 7-figure profitable business. When not saving the small business world, she enjoys sipping red wine, eating chocolate (who doesn’t!) and spending time with her amazing husband.