Do You Really Know How Your Customers Make Buying Decisions

Do You Really Know How Your Customers Make Buying Decisions

Price is such an important factor when prospects make a decision to buy or not right? NO! “Small Business Stacey” shares how prospects REALLY make buying decisions. #SmallBizMarketingWiz #ASmallBizLife

Marketing in 2 Minutes or Less: Do You Really Know How Your Customers Make Buying Decisions

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Here’s the transcript:

Do you know why your customers really buy from you?

It’s football season, so I wanted to shoot this quick video before I go cheer on my Washington Redskins.

You know, football season for some reason always makes me think about Sports Illustrated magazine. You see, I’ve been watching football all my life, and I remember sitting in front of the TV and seeing the Sports Illustrated magazine promotions. And they would always promote some little free gift that you could get when you get the publication.

And see therefore it wasn’t really the magazine that people wanted, it was the free gift. You see most people don’t base their decisions on price. When you package things together that clearly differentiate you from the competition, price really doesn’t matter. That’s why I encourage my clients to come up with a good, better, best type of pricing structure, because when you add in all of these additional value-added bonuses, that’s what the people want. They ultimately want the bonuses.

I’ve been doing these live webinars, and on it I give people the option at the end to opt into my Action Marketing Training System. And in there, I offer a lot of bonuses. And people have told me that it’s really the bonuses that’s what gets them excited to buy. It’s not the price of your product, if it was that, then people would just compare you against everybody else, and choose the cheapest option. People want value, and the bonuses are what they perceive as value.

Remember, people buy what they want, they can go anywhere to buy what they need. So, remember, price is not always the determining factor. It rarely is. So, come up with good, better, best. Add lots of value, and your bottom line will thank you.

This is Small Business Stacey, your Small Biz Marketing Specialist here to help you get your marketing into action and help you become a #SmallBizMarketingWiz.