Money In The Cushions

Money In The Cushions

There’s more than just coins in your couch cushions. “Small Business Stacey” shares what’s in there that can add a real boost to your marketing efforts. #SmallBizMarketingWiz #ASmallBizLife

Marketing in 2 Minutes or Less: Money In The Cushions

Listen to the podcast:

Here’s the transcript:

What’s between your couch cushions?

Don’t you love it when you reach down into your couch and between the cushions you find this, some money? Maybe it’s a penny, a nickel, a dime, even a quarter. But what if you were to reach down between those cushions and found a person, a real person who has this on it, a hundred dollar bill?

You see, that’s what a lot of small business owners do, is that have people in between the couch cushions that if they just reached in and pulled it out, it’s almost like printing these hundred dollar bills. In my book, Small Biz Marketing Made EZ, I talk about the low-hanging fruits, the customers, clients and patients who already know, like and trust you.

It’s so easy to bring them back and have them do business with you again because one of the mantras is my book is, it’s not my job as the customer to remember to do business with you. It’s your job as the business owner to give me a reason to come back again. So doing things like staying front of mind, sending out a newsletter, having VIP events, doing something special so that you’re always staying front of mind.

Because customers buy when they’re ready to buy, not when you’re ready to sell them. So reach deep down in between your couch cushions and pull out those old customers, clients and patients because you will find that you have hundred dollar bills there.

BUY THE BOOK SMALL BUSINESS MARKETING MADE EZ ON AMAZON

This is “Small Business Stacey”, your Small Biz Marketing Specialist, here to help you get your marketing into action and help you become a #SmallBizMarketingWiz.