Social Media – Give Them Something To Talk About

Social Media Marketing – Give Your Customers Something To Talk About

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Here’s the transcript:

A lot of small business owners come to me asking for help with their social media marketing. They find that they’re struggling getting more likes, more followers, and especially engagement with their social media postings. The challenge is that when I look at their social media channels, they are not posting engaging content. They’re not providing something that people want to talk about.

I had a prospective client call me yesterday to look at their social media, and they were posting tons and tons of really valuable content that they felt was important. It was sort of like the chest-beating, “I’m great at this, we’re great at that, we’ll do this, we’ll do that,” but that’s not what people are going to talk about. You get people to talk about you by posting pictures and asking engaging questions and getting them involved in your business.

In my coffee and smoothie business, we do this by taking pictures and posting them out on social media and tagging the people and the companies that we work with. They love it. They then share it, which gives us additional engagement and visibility, and the whole point of social media is to be social, right?

If you want more engagement on social media, you really have to answer these two questions. One is, are we providing a product or a service that’s worth talking about, and two, how can we then create content that shows the experience that we provide so that it’s worthy of sharing? If you can answer those two questions, you will have great success on social media.

This is “Small Business Stacey“, your Small Biz Marketing Specialist, here to help your business grow to seven figures and more by helping you become a #SmallBizMarketingWiz

About Stacey Riska

Stacey Riska, aka “Small Business Stacey” is a serial entrepreneur who is passionate about saving small business and rebuilding Main Street. She helps small and local business owners become a #SmallBizMarketingWiz by teaching them marketing strategies that get MORE: MORE leads, MORE customers/clients, MORE sales, and MORE money. Stacey is the founder of Small Biz Marketing Specialist, THE go-to place for marketing tips, techniques and strategies that get results. Stacey is also the creator of the Daily Deals for Massive Profits Training Program, an online video training program that teaches small and local business owners how to use daily deal sites like Groupon to skyrocket their business growth and get massive profits. In this program she teaches from experience, as it was the key strategy that transformed her coffee and smoothie business from being $500K in debt to a 7-figure profitable business. When not saving the small business world, she enjoys sipping red wine, eating chocolate (who doesn’t!) and spending time with her amazing husband.