[Marketing In 2 Minutes Or Less]: A “Sweet” Direct Mail Package That Got My Attention

How do you get your prospects, customers, clients and patients attention? Check out this “sweet” package I got that did just that:

Here’s the transcript:

Welcome everybody, “Small Business Stacey” here and as you know I’m always talking about how to get your mail into the “A pile”, the pile that when you go to the mailbox and you bring your mail into the house, you just have to open it because you’re so excited for what it is.

I want to share with you today a sweet package that I got in the mail from Bob Hayward of Hard Copy Cards. Here’s the package of what I got in the mail. This is obviously A pile mail. It sticks out. I wasn’t expecting it. I hadn’t ordered anything so of course I’m going to open it. When I open it, inside, wow, got my attention. First of all there’s a card that has my picture on it. When you open it, “Now that I have your attention.” Yeah, you got my attention, Bob. I open it and it’s all personalized to me.

It gets my attention but better than than, inside the package are brownies. I love brownies and that’s the key point. Everybody loves food so sending something sweet, no pun intended, gets attention. I thought that this was a sweet package, no pun intended, so I’ve asked Bob to join me and talk about this package more in depth. For my Silver Platter Marketing members I’m going to really dissect it and give you some real great takeaways so you can use this for your prospects, customers, clients and patients. The key takeaway today is make sure that you’re doing A pile mail with something that’s sweet.

I’m “Small Business Stacey”, your Small Biz Marketing Specialist, here to help your business grow to seven figures and more by helping you become a #SmallBizMarketingWiz.

About Stacey Riska

Stacey Riska, aka “Small Business Stacey” is a serial entrepreneur who is passionate about saving small business and rebuilding Main Street. She helps small and local business owners become a #SmallBizMarketingWiz by teaching them marketing strategies that get MORE: MORE leads, MORE customers/clients, MORE sales, and MORE money. Stacey is the founder of Small Biz Marketing Specialist, THE go-to place for marketing tips, techniques and strategies that get results. Stacey is also the creator of the Daily Deals for Massive Profits Training Program, an online video training program that teaches small and local business owners how to use daily deal sites like Groupon to skyrocket their business growth and get massive profits. In this program she teaches from experience, as it was the key strategy that transformed her coffee and smoothie business from being $500K in debt to a 7-figure profitable business. When not saving the small business world, she enjoys sipping red wine, eating chocolate (who doesn’t!) and spending time with her amazing husband.